Strength, Resilience, Family
We are a small, family-run business
created from a passion for fitness, fashion and family!
Designed with every body in mind,
our mission is to inspire and motivate you to get out, get moving and live an active lifestyle!
Shop Our New Arrivals - PUA MELIA COLLECTION
AVAILABLE TUESDAY 4/14 at 9 am Hawaiʻi Time!
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Dual Strap Canvas Bag - MAUVY MELIA (PRE-ORDER)
Regular price $25.00 USDRegular priceUnit price per -
Athletic Half-Crew Embroidered Socks (Unisex)
Regular price $10.00 USDRegular priceUnit price per -
The HOʻOLEI Tank - PINKBERRY
Regular price $48.00 USDRegular priceUnit price per$40.00 USDSale price $48.00 USD -
The MIKIOI 4" Crossband Short- PINKBERRY
Regular price $48.00 USDRegular priceUnit price per$0.00 USDSale price $48.00 USD -
The HĀ Sports Bra - MAUVY MELIA
Regular price $48.00 USDRegular priceUnit price per$0.00 USDSale price $48.00 USD -
The MIKIOI 4" Crossband Short- MAUVY MELIA
Regular price $48.00 USDRegular priceUnit price per$0.00 USDSale price $48.00 USD -
The KINO Jumpsuit - MAUVY MELIA
Regular price $67.00 USDRegular priceUnit price per$0.00 USDSale price $67.00 USD -
The LAHELA Crop Top - PETAL PINK
Regular price $45.00 USDRegular priceUnit price per$0.00 USDSale price $45.00 USD -
The KŪKINI 5.5" Short - PETAL PINK
Regular price $45.00 USDRegular priceUnit price per -
The KAILA 7/8 Legging - PETAL PINK
Regular price $50.00 USDRegular priceUnit price per$0.00 USDSale price $50.00 USD
Browse Recent Collections
Holiday Collection
The holidays are all about connection — and this year’s ʻIWA Holiday...
ʻULU Collection
🛒 Online launch: Monday, August 25 at 9am HST Rooted in nourishment,...
Capsule Collection
Our Capsule Collection is a carefully curated lineup of fan-favorite styles and...
Shop 2020-2022 Last Chance Items (SALE)
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Sold outThe KAUWELA Sports Bra - KUKUI GREEN
Regular price $20.40 USDRegular priceUnit price per$34.00 USDSale price $20.40 USDSold out -
The KAILA 7/8 Legging - KUKUI GREEN
Regular price $28.80 USDRegular priceUnit price per$48.00 USDSale price $28.80 USDSale -
Sold outThe LŌʻIHI Racerback - GARDEN ISLE
Regular price $22.80 USDRegular priceUnit price per$38.00 USDSale price $22.80 USDSold out -
Mens QUICK DRY t-shirt - 'IWA BLACK
Regular price $17.50 USDRegular priceUnit price per$35.00 USDSale price $17.50 USDSale -
The KAILA 7" Pocket Short - ʻIWA BLACK
Regular price $24.00 USDRegular priceUnit price per$40.00 USDSale price $24.00 USDSold out -
The KAILA 8" Biker Short - LŪʻAU
Regular price $24.00 USDRegular priceUnit price per$40.00 USDSale price $24.00 USDSale
Our Promise to You!
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Soft, Buttery Feel
Feels like youʻre not wearing anything! Made with a Nylon/Spandex Blend.
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Squat Proof
Tested and proven to withstand sheerness & all intensity workouts!!
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Cameltoe Resistant
All leggings + shorts are tested and designed to battle that annoying cameltoe.
